Thursday, December 06, 2007

A Coca-Cola Christmas

Coca-Cola - "Holidays are Coming"

The Fox Kids promo in my last post got me to "thinkin' thinkin'" about other great Holiday commercials from that time in my life. I remember the December of 2nd grade, being picked up after school and having 55 cents in my pocket to use in the school pop* machine and getting a can of Coke with a big billowy picture of Santa on it. Now I've always been a big supporter of both Santa and bright lights, so this time of year is always good to me. The geniuses at Coca-Cola (and I say that with all sincerity, even as a loyal Pepsi drinker) decided to FINALLY bring these two together with this epic commercial:



I should point out that the urban legend about Coca-Cola creating the modern image of Santa is FALSE and if you believe it, you're an idiot. SOURCE: http://www.snopes.com/cokelore/santa.asp

Coca-Cola Polar Bears #1

This time also marked the launch of the popular seasonal Coca-Cola Polar Bear campaign. A marvel of computer animation and sheer adorableness, you had to think some CEO was salivating and rubbing his hands together knowing the goldmine he was sitting on. From the year that put Bill Clinton in the white house, here's the one that started it all:



BONUS BEAT: COKE DOMINATES

When I found the "Holidays are coming" commercial, I thought I had just misremembered the lyrics until I found THIS, the 1995 "Santa Packs are Coming" re-edit, where Coke FINALLY dethroned hot chocolate and kicked hot apple cider's holly jolly applebottom out of the top spot to crown itself "The ONLY REAL Holiday Refreshment." Christmas is about dominance!




*I attended Immaculate Conception School in Minnesota. It's pop.

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